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When Ole Kirk Christiansen began making wooden toys, stepladders, as well as ironing boards, at his home workshop in Billund, Denmark, he probably didn't think that his colourful bricks would end up being one of the top toy companies in the world.

His son and Godtfred were able save Lego from destruction by moving it in an opposite direction.

Ole Kirk Christiansen

Ole Kirk Christiansen, a carpenter from a small village in rural Denmark who turned his passion of whittling into one of the most popular toys. Known as LEGO bricks, these construction toys are loved across 130 countries of the globe by a vast number of children and adults.

The woodworking workshop he owned was destroyed in 1924 after a fire that was started by two of his sons recklessly ignited some shavings of wood. Ole returned to his business in spite of the loss of wood. He soon began selling wooden toys.

During the yoyo craze of the 1930s, the factory produced too many yoyos which weren't sellable. The business was nearly bankrupt. Vejle Bank provided a loan which was repaid and Ole was able rebuild the factory. Leg Godt, which is Danish for "play well" was changed to reflect the new direction of the company.

Godtfred Christiansen

Godtfred Kirk Christiansen died in his home, Billund, Denmark. He was the son of a businessman who helped his father grow his company of wooden toys to a global empire. He was 75 years old.

Godtfred chose to focus his company on plastic toys following an fire caused the destruction of his family's wooden warehouse. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.

Godtfred was traveling on a boat to London when he stumbled upon a buyer. He suggested that instead of creating exclusive toys, manufacturers of toys should develop a system where sets of toys are interconnected. This resulted in the creation of the modern Lego design, which has tubes and studs. It was patentable on the 28th of January 1958.

The Kiddicraft brick

In the 1940s a company known as Kiddicraft introduced "Kiddicraft Self Locking Building Bricks". The blocks were rectangular hollow plastic with four studs on the top. Each stud fit into the blocks' studs, allowing them to be placed in a solid manner.

Kirk Christiansen, Godtfred and Godtfred, a British supplier of the first machine for injection molding were shown these blocks by the salesman to show the kind of toys they could make. Whether Kirk knew that these bricks were patented or not, he copied them and called them Lego. It was the start of a market for toys that continues to generate billions in the present. Hilary Fisher Page, the founder of Kiddicraft was killed in 1957.

The plastic injection molder machine

The Lego bricks have grown to be one of the most well-known toys in the world. Their popularity stems from the fact that they are safe for children, durable and flexible. Children have created everything from spaceships and cities using the blocks.

Godtfred's idea for the stud-and-tube idea was born out of an interaction with a toy buyer. The buyer suggested that the toy makers should develop a system which sets of toys can be interconnected and used to construct various kinds of structures. The Lego system was born out of this idea. Sets of furniture pieces as well as dollhouses were launched in the year 1971. The company's transport options grew with boat and ship sets that included hull pieces floating.

The Town Plan

Lego's Technic series, which contained mechanical parts with detailed details, set the standard in the 1980s. Nine years later,, it introduced the Minifigure citizens in yellow that are now featured in themed play sets. That same year, Lego introduced Duplo, an assortment of larger blocks for younger children that can't easily handle the small original bricks.

Lego has grown into a global toy empire with 10 theme park and movie franchises. Despite its growth it has been able to retain a loyal base. This loyalty is rooted in the fact that Lego is less of a commercially oriented business than an old family friend.

Ninjago is a theme that has been embraced by a variety of.

While Lego is best known for its plastic construction bricks however, it is more than toys. In 1998, it was dubbed Toy of the Century, surpassing Barbie and teddy bears, and it has grown into a media conglomerate with books, television shows and theme park experiences.

The company also offers a line of programmable robots called Mindstorms which have contributed to the development of the company's education strategy. The underlying theory of education, inspired by Seymour Papert's constructivism, is that children learn best by building things.

The Ninjago theme is now a major focus at Lego fan events and the movie has spurred the creation of huge collaborative builds. The design of the initial collection, Ninjago City 70620, has also shaped the design of other LEGO themes.

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