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Lego's iconic interlocking blocks have challenged children and adults alike for more than seven decades. Lego recently surpassed Ferrari as the most powerful brand in the world.

At first, plastic toys were not popular with consumers. If you are you looking for more information on check out these highest rated lego sets look into our web site. After poor sales, many shipment were returned. In 1954, Godtfred Kirk Christiansen had been promoted to the position of junior managing director and had introduced the concept of the toy system.

Founder Ole Kirk Kristiansen

Ole Kirk Christiansen was a Danish carpenter who began his business in 1932. He designed wood toys, stepladders and ironing boards. The company was incorporated under his name and renamed Lego. Lego as a play-on-words for the Danish expression "play well."

When the carpentry jobs dried up during World War II he began creating plastic toys. This venture was not an immediate success.

In 1947, he acquired a plastic molding machine and developed the first bricks made of plastic which interlock. Godtfred was his son. was given the responsibility of running the company.

The First Bricks

In 1932, Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. The company was named after two Danish words: leg godt ("play well").

In 1947 he became the first manufacturer of toys in Denmark to purchase an injection moulding machine made of plastic. The company began producing basic automatic bricks. These were renamed Lego bricks in 1949, and upgraded with interlocking studs and tubes in 1958, the year prior to when Christiansen died and his son Godtfred took over the business.

In 1969 Lego introduced Duplo which were larger blocks specifically designed for children. Nine years later they produced the first Minifigures.

The Second Bricks

Lego bricks are now the most sought-after childhood toy across the globe. What exactly are they made of? Why are they so painful when you step over them?

In 1947, the firm moved from the production of wood products (ladders and stools) to manufacturing plastic toys. It had also bought a new kind of injection-molding machine, which allowed for the manufacturing of what would become the famous Lego bricks. They were referred to as Kiddicraft self-locking bricks. They were constructed from cellulose acetate, a common polymer still used for eyeglass frames today.

The Third Brick

In the early 1950s, lots of LEGO shipments were returned because of poor sales. But Godtfred wanted to make his plastic construction bricks a hit. He invented the method that is currently standard which allows pieces to click together after consulting an overseas toy buyer.

Minifigures were released in the year 2000 and were a key element of LEGO themed sets. Later Lego released licensed themes that were based on famous films like Star Wars or Harry Potter.

The Fourth Bricks

The fundamental Lego brick shape has remained unchanged since the very beginning. The click coupling mechanism has allowed it to grow and last through many generations of kids.

Toy makers also make several sets with advanced features. These include the Technic range that allows kids to construct realistic vehicles. The Duplo line, on other hand, has bigger bricks that are targeted towards children who are younger. In addition, LEGO has kept its fingers on the pulse of contemporary media, working with major TV and film franchises.

The Fifth Brick

In 1947, Kristiansen made a purchase that would transform the company. He bought a plastics injection molding machine which enabled Lego toys to be produced in large quantities.

In the year 1969, Duplo, the bigger bricks for children younger than them, was introduced; in 1977 it was the year that the Technic line was introduced, featuring toys aimed at older children which included robots that could be programmed; and in 1978, Lego produced its first minifigures.

These little modular bricks have soaked up the childhood culture. But what exactly are they made of?

Sixth Brick

With an increasing number of followers, LEGO began to introduce sets that could be assembled with all components included. It proved an extremely popular move, as customers were enticed to buy sets again and again.

In 1969, the company launched DUPLO, larger bricks that were more comfortable to handle for younger children. Nine years later, they released the Minifigure which was a small, posable toy that featured an adorable face.

The company is still flourishing in the present, and keeps its fingers on the pulse. The two companies have teamed up to produce products that are fresh and relevant for the new customers they have.

Seventh Brick

In 1969, Lego introduced the Duplo series - bigger blocks for younger hands. In 1978, Lego released the first minifigures that had movable legs and arms.

In 1963, the building material that was used to construct LEGO bricks was switched from cellulose acetate to the more durable acrylonitrile Styrene (ABS) plastic. ABS is less susceptible to deterioration and also holds its color better.

LEGO has now produced a vast variety of toys and related products, including board games, retail stores, movies, as well as theme parks.

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