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Ole Kirk Christiansen, who started making wooden toys, ironing boards and stepladders at his Billund, Denmark workshop, probably didn't think that his colourful bricks, made by him in his workshop, would one day become the most popular toy manufacturer in the world.

His son and Godtfred were able to save Lego from a calamity by directing the building in a different direction.

Ole Kirk Christiansen

Ole Kirk Christiansen, a carpenter who lived in a remote village in rural Denmark and turned his love of whittling into the world's most beloved toys. The building toys, referred to as LEGO bricks in 130 countries around the world are adored by children as well as adults.

The woodworking workshop he owned was destroyed in 1924 due to an fire that started by his sons who mischievously burned some wood shavings. Despite a loss of materials, Ole rebuilt and soon the company grew by selling wooden toys.

In the yoyo boom of the 1930s, the manufacturer produced a lot of yoyos, which were not sellable. The company was almost bankruptcy. Luckily, Vejle Bank stepped in with a loan and Ole rebuilt the factory. He changed the name of the company Leg Godt (Danish for "play well") to reflect its new direction.

Godtfred Christiansen

Godtfred Kirk Christiansen died in his home town of Billund, Denmark. He had built up his father's company of wooden toys to an empire that spans the globe. He was 75 years old.

Godtfred decided to focus the business on plastic toys after a fire caused destruction to his family's wooden warehouse. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.

Godtfred was traveling on a boat from London when he ran into an interested buyer. He suggested that, instead of making exclusive toys, manufacturers of toys should develop a system where sets of toys can be interconnected. This resulted in the creation of the current Lego stud-and-tube model, which was patented on the 28th of January, 1958.

The Kiddicraft brick

In the 1940s, a company known as Kiddicraft introduced "Kiddicraft Self Locking Building Bricks". They were plastic hollow rectangular blocks with four studs on the top. Each stud was inserted into blocks' studs which allowed them to be placed in a solid manner.

When Kirk Christiansen and Godtfred visited the British manufacturer of the first injection-molding machine, the salesman showed them these bricks in order to show them the kinds of toys that could be produced with it. Kirk Christiansen, regardless of whether they knew or not they were patentable, copied them and changed their name to Lego. This was the beginning of a toy industry which is still worth billions today. Hilary Fisher Page, the founder of Kiddicraft died in 1957.

Plastic injection molding machine

Lego bricks are one of the world's most popular toys. Their popularity is due to the fact that they're child-friendly, durable, and versatile. Children have designed everything from spaceships and cities using the blocks.

Godtfred got the idea for his stud-and-tube system after a discussion with a toy purchaser. Here is more info in regards to Lego sets for girls look at the web-page. The buyer suggested toy manufacturers develop a system in which sets of toys could be linked and used to build various kinds of structures. The Lego system was created from the idea. Sets of furniture pieces as well as dollhouses were released in 1971, while the Lego's transportation options were expanded by boat and ship sets with hulls floating.

The Town Plan

In the 1980s, Lego set a new standard with the Technic series that included intricate mechanical parts, and nine years later, the company introduced the cheerful yellow Minifigures which now feature in its themed play sets. Lego introduced Duplo that same year, a larger line of blocks aimed at kids who have difficulty handling the first small bricks.

Lego has grown into a global toy empire with 10 theme parks and film franchises. Despite its growth, the brand has managed to retain a loyal base. This loyalty stems from the fact that Lego is less of a ruthlessly commercial enterprise as a friend from the past.

Ninjago is a theme that has been adopted by many.

Although Lego is most well-known for its plastic construction blocks but it is now much more than just a toy. In 1998, it was named Toy of the Century, beating teddy bears and Barbie, and it has grown into a media conglomerate with books, TV shows and theme park rides.

The company also provides a line of Mindstorms of programmable robotics which has helped to shape its education strategy. Its basic educational concept that is influenced by Seymour Papert's constructivism, is that kids learn best through building things.

Ninjago is now the most prominent theme for Lego conventions and movie-inspired massive builds that are collaborative. The first LEGO set, Ninjago City, 70620 was a major influencer for other LEGO themes.

(image: https://i.ytimg.com/vi/SeKzLKX8Q68/hq720.jpg)

Сайт: http://school4education.com/best-lego-sets.html

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